September 18, 2014
Echo has been in business for over four years now, and throughout that time, we have offered lunch from 11am-3pm. Unfortunately, the economics of offering lunch have never been favorable, and regretfully, Sunday, September 28th, 2014 will be the last day that we offer lunch.
This means, that on Monday, September 29th, we will no longer offer the sandwiches and salads on our lunch menu. We will still have coffee, tea, and pastries. We will still be making our vegetable quiche. We will still offer yogurt w/ house made granola. But we will no longer have sandwiches or salads.
I know for a few people, this will be disappointing. It’s certainly disappointing for me as well. I hope those that are disappointed understand it’s not a decision I am making lightly. Rather, it’s a decision based on 4 years of data in both costs and sales for this portion of the menu. To give the simplest numbers, a typical lunch service for Echo has approximately 10 lunch item sales. Those 10 sales have never paid for the additional labor costs, food costs, and food waste, associated with that portion of the menu, and thus I think most people can now “do the math” and see this is really not an effective part of the business.
Echo certainly has days and sometimes even weeks where the lunch menu makes sense as a part of the business (we break even around 20 sales). But the vast majority of days and weeks it doesn’t make business sense, and thus I am compelled to end this grand experiment.
Looking forward, I think lunch (or food service in general) could have worked at Echo Coffee, had both the kitchen and the dining room been larger. In looking at reasons why lunch doesn’t work, part of the reason is that people do not feel confident they can come to Echo for lunch and find a place to sit. By 10am, most days, Echo’s dining room is fairly crowded. As well, the smaller kitchen means that our lunch service is limited in the types of sandwiches we can produce as well as how quickly we can satisfy rushes since its a 1 person space.
Should there ever be a second location for Echo Coffee, I’ll consider these factors carefully in my space planning. For this location, due to parking load calculations by the city of Scottsdale, the dining room is already the largest we are allowed to have. It’s also why I never considered expanding the shop “back in the day”, before the bike shop was built.
June 4, 2010
You may not have noticed, but our entire menu is now available online. The lunch menu is somewhat descriptive, but I thought I’d take a few words to add some information about the ingredients that make the lunch menu so fabulous.
First, the lunch menu is offered from 11am to 3pm. Occasionally, we start lunch early, and likewise can sometimes offer things a little bit later, but our lunch menu is prepared by our chef Carylann Wootton, and when she isn’t around, the rest of us are ill prepared to duplicate her amazing skills.
Second, as you would expect, the items on the lunch menu are made fresh, right here at Echo Coffee. We don’t buy pre-made sandwiches and salads from a kitchen down the road. So of course, each sandwich or salad is made fresh to order. We wouldn’t have it any other way.
A great sandwich naturally starts with great bread. We sampled a number of breads from local bakeries and by far, Simply Bread was superior. If you would like a loaf of their amazing bread, they can be found at Old Town Farmer’s Market in Scottsdale. We use their white bread, wheat bread, focaccia, and french rolls (baguette), which they deliver to us periodically throughout the week.
The meats within our sandwiches are primarily roasted here. Once again, we sampled standard deli meats, and were not satisfied with the flavor, so we roast our own chicken, turkey, and pork. We were able to find a great salami, pepperoni, and ham (the ham being the most difficult to find).
For olive oil, we once again looked to the best and are pleased to be working with Queen Creek Olive Mill. In the US, there probably isn’t a better olive oil, and it’s right here.
We are continually looking for additional fresh, local suppliers. If that happens to be you, or someone you know, please stop by, call, or leave a comment.